7up Beu

Design Direction Home page display UI/UX

June 3, 2019

Jiji is an African online marketplace that provides buyers and sellers with an avenue to meet and exchange goods and services.

It is in the top 3 e-commerce platforms in Nigeria, alongside Jumia and Konga.

Open Project

Task

Run brand awareness campaign both online and offline, with the aim to drive buyer to the website. The major focus is audience in the capital of Nigeria-Abuja who shop online, but are not satisfied with such type of shopping due to main inconvenience it cause. People who don’t shop online at all, but they do know all the advantages and disadvantages of offline shopping. Overall we need to increase talkability of Jiji, and motivate them to try the platform.

Strategy

Design Direction, UX Strategy
Design

UI/UX Design, Art Direction
Client

Envato Market

Project duration

6 months

Tools used

01 // Project overview

Modern and
cutting-edge approach
for creating digital.

The project included deliverables for out-of-home, Digital ads and campaigns, and physical activation for the brand. While jiji has existed for years and is used by the people of Abuja state Nigeria, they have not officially gained a foothold in the state as people only depended on word of mouth. The task was to analyze the target audience, speak of the natives of Abuja and figure out how to best communicate with them.

02 // Challenges

The brand new system, made from scratch.

The main challenges in executing this project were:

Communicating how different Jiji was with respect to another e-commerce platform that already had a foothold in the state
Develop communication that the people of Abuja can connect with.
Trust in online shopping was at a low as people sometimes get what they never ordered for

Below is a look back on how we overcame those difficulties and what we learned in the process.