First bank Pr1mus
PR1MUS was the Bank’s enterprise transformation program distilled from the Bank’s 2017 – 2019 SPP to take FirstBank to
undisputed number 1 position in the financial services industry.
Task
As we transition from PR1MUS 1.0 to PR1MUS 2.0, we slightly refreshed the pillars to align with 2020 – 2022 objectives, while underscoring continuity on our journey to regaining #1
The creative direction for FirstBank Nigeria’s PR1MUS Enterprise Transformation Program focused on visually representing the bank’s journey from its traditional roots to a modern, innovative future. This transformation was illustrated through a series of conceptual designs showing the evolution of transportation modes, symbolizing progress and innovation.
Using extensive Photomanipulation and also assisted with 3D modeling and rendering we were able to come up with the final execution
Through iterative design and collaborative stakeholder feedback, we arrived at the final key visual.
After finalizing the key visual, we developed additional series to further illustrate the transformation from old to new, ensuring a cohesive narrative continuity.
To shape FirstBank for the future, we have developed several communications outlining our organizational and workforce aspirations.
FirstBank aspired to prioritize intuition as a key direction for its future stages.
Following intuition and adaptability, FirstBank aimed to cultivate responsiveness as another pivotal aspect for navigating future challenges and opportunities effectively.
After the initial launch, we utilized various sustenance designs to continue and deepen our communication strategy. These included evolving the visual language through updated graphics, refreshed messaging, and new visual elements across different media channels. This approach ensured ongoing engagement with our audience while reinforcing our brand’s evolving identity and strategic objectives over time.
We created avatars known as Mr. and Mrs. First PR1MUS to personify and embody the essence of the PR1MUS initiative. These avatars served as relatable characters that helped communicate key messages and values associated with the transformational journey of FirstBank Nigeria.
These included: Social Media Graphics: Customized visuals optimized for various social media platforms to maintain an active and cohesive online presence.
Each of these design assets played a crucial role in reinforcing the PR1MUS narrative, ensuring clarity, engagement, and consistency across all communication channels.
We accomplished over 100 designs spanning a 2 months campaign, from tease to launch and sustenance.
Over 380 days, we achieved extensive design milestones through persistent dedication and iterative improvement.
The PR1MUS Enterprise Transformation Program represents FirstBank Nigeria’s commitment to excellence and leadership in the financial industry. By continuously improving operational efficiency, customer experience, and technological innovation, FirstBank aims to solidify its position as the top financial institution in Nigeria and beyond. The designs and solutions presented in this portfolio reflect the strategic vision and objectives of the PR1MUS program, showcasing the bank’s journey towards achieving and sustaining industry leadership.
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