June 3, 2019
Open Project
Pepsi confam task
Jiji is an African online marketplace that provides buyers and sellers with an avenue to meet and exchange goods and services.
It is in the top 3 e-commerce platforms in Nigeria, alongside Jumia and Konga.
Task
Run brand awareness campaign both online and offline, with the aim to drive buyer to the website. The major focus is audience in the capital of Nigeria-Abuja who shop online, but are not satisfied with such type of shopping due to main inconvenience it cause. People who don’t shop online at all, but they do know all the advantages and disadvantages of offline shopping. Overall we need to increase talkability of Jiji, and motivate them to try the platform.